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In a world where innovation is raging and sales are becoming harder to secure, it’s important to stand out from the competition. In addition, B2B prospects are often fewer than B2C and they have a long and complex buying cycle. That’s why your business needs to hire a Miami SEO company and capture them quickly before another competitor does. Thus, the speed of commercial execution and the capacity to innovate are two essential elements of B2B sales.

However, by speeding up decision-making and action while surfing the digital wave, bots are one of the solutions to face this challenge. Act on the first level of commitment and success in reaching the prospect. Today, the major source of information for a prospect, be it in B2B or B2C, is first of all to search by itself for information, especially on the web. In fact, he has more and more a tendency to flee the commercial and prefers to trust himself in studying the possibilities open to him.

This is where the chatbot can intervene. It reintegrates the commercial into a new form, digitized, which is more likely to be accepted from the prospect. The interaction with the chatbot is decided by the user, who is given the control of his choice: to be helped while controlling the help. He can start a discussion whenever he wants and end his goodwill.

The professional user can quickly find the information sought via the chatbot without having to navigate hours on a web page. The contact is contextual: it responds adequately to the prospect’s question (message adapted to the page visited, type of client).

A bot is a self-diagnostic tool that answers the top-level questions of some users with rich and interactive content (video, white paper, e-book). In the case of a more complex request, the chatbot is used to qualify this request before redirecting it to the commercial B2B. It will be better able to handle it with expertise and the user is not frustrated since his request has been taken into account immediately.

Monitor the purchase cycle: the chatbot acts as a sales assistant. The B2B salespeople deplore a considerable loss of time due to the constant need to keep the interest of the prospect for his company, via actions of telephone recovery or mail. On average, they spend 59% of their time on so-called non-sales activities (lead generation, account research, schedule management, etc.).

Present your data in a few clicks by exporting powerpoint and compare your stats by selecting 1 or 2 periods. In addition, visualize ROI by measuring the engagement and overall performance of your campaigns and check the work of your teams by analyzing how posts and comments are treated. Delegate tasks, comments, messages to your team easily. This tool is magic and will simplify your life in terms of social selling and community management with the help of a Miami SEO company.

Creating a website for your business puts you a step closer to better sales. With some form of online presence, your business becomes visible to more people, resulting in more sales and exposure.

However, creating a website isn’t the end of it. Even with quality web design, you’d still need to find ways to market your business before you can start raking in the big bucks. This is where Search engine optimization comes in handy.

Search Engine Optimization. (SEO)

If you’re thinking of setting up a website for your business, then it is important that you familiarize yourself with the phrase Search Engine Optimization.

Search Engines

To understand SEO, you’d have to understand how the search engines work. Whenever you type a keyword on search engines such as Google, Bing or Yahoo, you are automatically presented with various websites that contain more information on what you were searching for. Average internet users will often click on the websites displayed on the first page of the Search engine results pages (SERPs). This is because internet users assume that the websites displayed at the top of the SERPs are the most relevant ones and will rarely click on lower pages. Therefore, the pages that appear on the first pages receive more traffic which increases sales and brand awareness.

What is Search Engine Optimization

SEO refers to the techniques and processes used to try and rank websites high on SERPs. Search Engines such as Google have put in place certain algorithms that determine which web pages are displayed on the first page and which ones to appear farther down below. In order to appear higher up on the SERPs, you’d have to meet these algorithm requirements without using any deceptive means.

How to Perform SEO

Optimizing a website is a complex process that demands planning and patience. The content you use on your website has to be high quality as well as informational. This means that you have to create original work that offers unique solutions to your target audience. All this can be tedious and time-consuming. The best move would be to hire SEO service providers. SEO professionals work at a fee and are able to take on all the complex processes, allowing you the opportunity to handle the business aspect of your website.

Hiring SEO Services

When it comes to SEO, you want experts handling your case. Look for experienced SEO service providers and compare prices between multiple companies. Go through the vetting process and find out as much as you can about a service before investing money and time.

Behavioral segmentation, additional systematic sales, additional sales on customer loyalty offers, the commercial recommendation commissioned via the affiliation. These are all levers to develop your most valuable SEO asset: your customer capital. You have not yet grasped the notion of value for life of the customer?

For example, imagine that your goal is to make $1M in annual sales. If your lifetime value of the annual Customer is $1,000 per year, you simply need to sell $1,000 per year to 1000 customers. If you are able to retain these customers for 3 to 5 years, then your job, every year, is to keep occupied these 1000 places of qualified prospects.

On the other hand, if you focus solely on generating a sale with each of your customers and this sale only earns you $100, you’ll need 10,000 customers to reach your goal of $1 million per year. And every year you will have to find 10,000 more customers.

It’s natural in the field of SEO databases, e-mail marketing and everything else. That said, it’s important to remember that a list of 100,000 low-value, uneducated prospects will never compete with a list of just 100 “strong” prospects with a real appetite for your products and services.

Educating is the opposite of abusing. This is the biggest problem faced by most Digital Marketing and SEO approaches to creating contact lists and email marketing. Instead of educating prospects, online marketers often just extract from this list all possible information, then go.

Educating requires time, reflection, care, and the use of the right tools. Do not forget that you are in the field of sales. As in any business, you have something of value to offer customers in exchange for their money. It is a fair and equitable relationship. So be careful not to go too far in the education phase.

Your goal is not just to satisfy your list – your goal is to build a profitable business that delivers value in exchange for value.

The Ultimate Sales Funnel

So far, we’ve seen the essentials for creating the most basic exploration and sales funnels. You must necessarily work on the implementation of these key ingredients, before going further: good content, a magnet to prospects, and email marketing. But the real power of your sales funnel is to increase your Customer Lifetime Value. How to proceed?

As you can imagine, these loyal customers will contribute significantly to the growth of your business in the long term. And it is precisely at this level that most online businesses fail.

Understand that it is much easier to sell your best products and services, in quantity, to a small group of absolute fans, than to just sell a single item to crowds of new customers via massive commercial prospecting.