Behavioral segmentation, additional systematic sales, additional sales on customer loyalty offers, the commercial recommendation commissioned via the affiliation. These are all levers to develop your most valuable SEO asset: your customer capital. You have not yet grasped the notion of value for life of the customer?
For example, imagine that your goal is to make $1M in annual sales. If your lifetime value of the annual Customer is $1,000 per year, you simply need to sell $1,000 per year to 1000 customers. If you are able to retain these customers for 3 to 5 years, then your job, every year, is to keep occupied these 1000 places of qualified prospects.
On the other hand, if you focus solely on generating a sale with each of your customers and this sale only earns you $100, you’ll need 10,000 customers to reach your goal of $1 million per year. And every year you will have to find 10,000 more customers.
It’s natural in the field of SEO databases, e-mail marketing and everything else. That said, it’s important to remember that a list of 100,000 low-value, uneducated prospects will never compete with a list of just 100 “strong” prospects with a real appetite for your products and services.
Educating is the opposite of abusing. This is the biggest problem faced by most Digital Marketing and SEO approaches to creating contact lists and email marketing. Instead of educating prospects, online marketers often just extract from this list all possible information, then go.
Educating requires time, reflection, care, and the use of the right tools. Do not forget that you are in the field of sales. As in any business, you have something of value to offer customers in exchange for their money. It is a fair and equitable relationship. So be careful not to go too far in the education phase.
Your goal is not just to satisfy your list – your goal is to build a profitable business that delivers value in exchange for value.
The Ultimate Sales Funnel
So far, we’ve seen the essentials for creating the most basic exploration and sales funnels. You must necessarily work on the implementation of these key ingredients, before going further: good content, a magnet to prospects, and email marketing. But the real power of your sales funnel is to increase your Customer Lifetime Value. How to proceed?
As you can imagine, these loyal customers will contribute significantly to the growth of your business in the long term. And it is precisely at this level that most online businesses fail.
Understand that it is much easier to sell your best products and services, in quantity, to a small group of absolute fans, than to just sell a single item to crowds of new customers via massive commercial prospecting.